Working from an agency brief, this was a concept deck created on spec over the course of a few days. The aim was to show three distinct experiential ideas that adhered to an established brand's messaging and goals, and which could both be executed with a relatively small budget and offer memorable moments for attendees.
Experiential Concept Deck
Role: Conceptor / Copywriter Project: Irish Spring Body Wash Agency: Mosaic North America -- Spec Project